Web accessibility standards are an important consideration when building a website. The internet has become a meaningful and pervasive resource for all many people around the globe. It has become a necessary tool to connect us to business, education, governance, health, recreation and social inclusion. Unfortunately, not all web content is designed to overcome usability issues for people of varying abilities. Apart from being discriminatory, it’s also unfortunate for many businesses and services missing out on traffic from the millions of internet users who have some form of special need or impairment.

Developing your website to be all-inclusive will be beneficial for your brand identity, reach more people and prevent you from having to incorporate mandatory accessibility down the track at extra cost.